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Overview

A rapidly growing middle-class population. One of the world’s fastest growing economies. A country with one of the highest youth population. India is an advertiser’s dream.

The country’s upwardly mobile population has attracted huge investments and ad spending from some of the world’s biggest companies. The Indian media and entertainment industry comprises of print, electronic, radio, the Internet, and outdoor segments. Fast moving consumer goods (FMCG), automotive, E-Commerce, retail, and telecom are some of the most prominent spenders in the Indian advertising sector. India’s rapidly growing Internet population has brought the world of digital marketing closer and grow opportunities are plenty in this dynamic, exciting sector.

The Media and Advertising Sector in India: A Snapshot

Key Stats
  • According to a KPMG-FICCI report, digital advertising will contribute 25.7% to the total advertising revenue in the country
  • Ad spending in media has changed with social media and other digital platforms commanding an increasingly large chunk of the ad spend
  • The Indian media and entertainment sector is expected to grow at a CAGR of 14.3% to touch revenues of US$33.9 billion by 2020
  • FDI in cable TV and DTH has been increased to 49% through automatic route
Challenges
  • Despite a clampdown on torrent sites, piracy is rampant and results in significant loss of revenue for advertisers and producers. Extremely fractured market
  • Cumbersome tax structure
  • Unclear policy guidelines and guidelines on cross media ownership
  • Archaic laws and regulations
Trends for the future
  • Although digitization has indeed brought about significant transformation in the media and advertising sector, traditional modes of advertising and media will continue to exert influence in India, especially in rural areas, which are poised to be the nerve centers of the country’s growth over the next decade
  • Web-based digital media channels will grow with penetration of the Internet and reduced telecom rates

Selective Consultants in the Advertisement and Media Sector

We believe that changes in this sector are already reflected in hiring, especially in the hiring of digital marketing or sales professionals. With video content expected to overtake the printed word, the demand for well-rounded professionals is only bound to increase.

Professionals hired in this space usually belong to a younger demographic and managing attrition levels in this age group can leave a company frustrated. We want to reduce a company’s business losses in ensuring that we hire talented workforce who can turn out to be long-term assets for the company.

Our Expertise

  • Public
    Relations

  • Market
    Research

  • Media Buying
    & Selling

  • Sales and
    Marketing

  • TV, Radio
    & Print

  • Social
    Media

  • Media
    Operations

  • Media
    Planning

  • Digital

  • Publishing

  • Client
    Servicing

  • E-Commerce

How We Help

  • At Selective Consultants, we closely monitor trends in this industry, identifying the key skills needed to succeed in this extremely competitive environment
  • We bring together a team of professionals with deep technical and industry experience in proving recruitment and advisory services
  • We are able to collaborate and share knowledge across sectors, providing consistent, high-quality service while leveraging our market share position that enables you to act on information reliably
  • With the average age of the Indian population to be 29 years in 2020, we are able to identify young and talented professionals that can cater to this demographic